WPF in Action with Visual Studio 2008

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Now more than ever, Windows applications have to work well and look good. Windows Presentation Foundation (WPF), Microsoft's new user interface framework, gives you the ability to create stunning graphics, rich interactions, and highly-usable Windows applications. WPF is the API beneath Windows Vista interfaces, and it's also available for older versions of Windows. Up to this point, it has only been possible to build WPF applications manually, mainly by hand-coding in XAML-WPF's declarative XML-based markup language. The soon-to-be-released Visual Studio 2008 provides the full set of developer tools you need to take advantage of this exciting technology. The combination of WPF and Visual Studio 2008 represents the start of the next generation of Windows applications. Hand-coding XAML is fine if you're an early adopter, but to put WPF into production, you need to master the tools and application styles you'll use in your day job.

The Fast Forward MBA in Project Management, Second Edition

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Eric Verzuh, "The Fast Forward MBA in Project Management, Second Edition" Wiley | 2005-01-28 | ISBN: 0471692840 | 402 pages | PDF | 2.1 MB Until the early '90s, project management was definitely located somewhere near the unsexy end of the business spectrum. But now, with the rise of downsizing and outsourcing, it has become one of the hot disciplines. Professional membership of the U.S.-based Project Management Institute has quadrupled in the last decade, and Microsoft claimed recently to have over 2 million users worldwide of its project-management software. The reasons for this growth are simple. Project management is about managing "projects," that is, unique pieces of work (as opposed to ongoing operations). Downsizing, outsourcing, and the accelerating pace of change have meant that, increasingly, work is carried out on an ad-hoc, one-off project basis. The Fast Forward MBA in Project Management is designed as an advanced textbook for businesspeople with a grasp of the basics and insufficient time (or inclination) to go back to school to learn more. Written by Eric Verzuh, president of the Versatile Company, a leading project-management consultancy, this is not a heavy academic text. Like the rest of the Fast Forward series, this book is designed to let the reader extract maximum information in minimum time. There is a strong use of graphics with tables, charts cross-heads, and bullet points. Important passages are flagged in bold and/or emblazoned with the words key concept. When you read it, you realize that there is nothing magical about project management, just the application of careful common sense. The book covers all the basic stuff like planning, time-tabling, quantity and price estimation, resource allocation, and scheduling. But it also acknowledges that there is inevitably a political dimension to every project, no matter how small. So it has important sections on how to ensure that all the stakeholders in the project are kept "on board" and the importance of communication. An updated and revised edition of a bestselling guide to project management The first edition of The Fast Forward MBA in Project Management sold over 100,000 copies and has been widely adopted in university courses and corporate training programs around the world. The book teaches the basic methods for defining, planning, and tracking a project, as well as techniques for leading and building strong project teams.

Essentials Of Marketing, Third Edition

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Jim Blythe “Essentials Of Marketing” Financal Times Management | 2005-07-30 | ISBN: 0273693581 | 354 pages | PDF | 2,8 MB Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course. Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe¿s Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject. ‘Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. Jim Blythe has carefully considered the needs of his readers through useful learning aids and an extensive glossary.’ Dr. Matthew Higggins, Lecturer in Marketing and Consumption,University of Leicester Avoiding a UK-centered viewpoint, Essentials of Marketing, 3e offers the following: • NEW! Completely new relevant and up-to-date cases studies. • NEW! A fully rewritten Chapter 12, covering relationship marketing, Internet marketing, marketing ethics, and the changing conceptual position of marketing in the 21st century. • NEW! Extended coverage of global marketing theory. • Self-test questions designed to aid student learning. • Up-to-date and full referencing for the more academic student. • Recommended further reading for each chapter. ‘This new edition provides students with an ideal platform from which to discover the fundamental principles of marketing. The addition of new up-to-date case studies and a revised final chapter which addresses some key 21st century marketing issues provides the reader with real contemporary perspectives. The book offers an easy to follow and jargon-free source of core theories and concepts together with helpful illustrative examples from around the world.’ Dr. Phil Megicks, Head of Marketing Group, University of Plymouth, Senior Examiner for the Chartered Institute of Marketing Professional Certificate Marketing Fundamentals module.

Project Management Step by Step: The Proven, Practical Guide to Running a Successful Project, Every Time

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Project Management Step by Step: The Proven, Practical Guide to Running a Successful Project, Every Time Publisher: Prentice Hall | Pages: 168 | 2006-08-30 | ISBN 0273707884 | CHM | 1 MB You’ve been given a project to run. You know you need to get it right, but you don’t know what you need to do and in what order to make sure it all runs smoothly and you come out of it looking great. You need Project Management Step by Step. Almost every manager and businessperson finds at some time that he or she has to complete a task that has sufficient complexity and importance that an ad-hoc approach to getting it done is just not enough. Managers in this common situation need the structure and rigour of a project management approach, yet very few managers are formally trained in project management or have the inclination, time or finances to become trained. They need an approach they can feel confidant is sufficiently robust to ensure their success, but also simple enough to be immediately applicable. Project Management Step by Step provides the solution to this problem; a practical and immediate way to become a competent project manager.

Database Design for Mere Mortals(R): A Hands-On Guide to Relational Database Design (2nd Edition)

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Programmers and software architects don’t really make a conscious decision to design an application (particularly one with online exposure) around the three-tier model-view-controller design pattern anymore. Three-tier, largely because of its adaptability and stability, is the norm. All of which means you need a database to underpin each of your applications. Designing your databases correctly can make the difference between slow-running, complicated code and software that’s speedy, modular, and easy to work with. Database Design for Mere Mortals prepares someone with only a passing familiarity with databases for the important job of building the persistence layer (also called the data model) for software. Michael Hernandez explains database design in tradesman’s terms. That is, he shows his readers how to identify the business problems that have to be satisfied by a database, then proceeds to explain how to build a solid solution to them. Hernandez’s approach combines procedural guidelines (first identify critical facts, then apply a certain logic to yield tables, then establish cross-references, and so on) with practical definitions that clear up much of the rich trove of jargon surrounding databases. He walks through numerous examples, and doesn’t shy away from the complexities that always exist in real customers’ requirements. If you’re not familiar with database design, and want to be, this is the book you need. –David Wall Topics covered: How to design databases that fit business requirements and make software construction easier. In addition to explaining relational database concepts, the author explains data integrity, null values, keys, table relationships (one-to-one, one-to-many, and many-to-many), and data types. He emphasizes processes designers should follow in building a new database or improving an existing one.